To Be or Not – Taking My Photography to the Next Level

When I decided this summer to take my hobby one step further and set up my own trade name for my photography, I naturally had to start to think about what that would mean in practice. What did I need to do and know, that everything would go according to the rules and regulations? As a photographer the first thing that came to mind was, obviously, that I needed an image, a kind of a trademark, that would somehow sum up my business idea. That already proved to be a more challenging task.

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